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Everything we know about getting found in Google, in the answer box and by AI assistants, then turning visits into customers. 38 chapters, written for owners, free to read.

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GEOThe GEO guide

How to get your business named, described correctly and cited when people ask ChatGPT, Gemini, Claude, Copilot and Perplexity for a recommendation.

  • What GEO is
  • Where facts come from
  • How brands get picked
  • Be unambiguous
  • + 5 more
9 chapters · 37 minAEOThe AEO guide

How to write pages that search engines and voice assistants quote as the answer: featured snippets, People Also Ask and spoken replies.

  • What AEO is
  • Featured snippets
  • Answer-first writing
  • FAQs and schema
  • + 5 more
9 chapters · 37 minSEOThe SEO guide

How to get your pages found, ranked and chosen in Google search and on the map, in plain words.

  • How Google works
  • Picking keywords
  • Titles and descriptions
  • Service and product pages
  • + 7 more
11 chapters · 44 minCROThe CRO guide

How to turn more of the visitors you already have into sales, bookings, calls and leads.

  • What CRO is
  • Tracking conversions
  • Finding drop-offs
  • One next step
  • + 5 more
9 chapters · 38 min
Original researchWho gets named?What happened when we scanned 84 well-known brands and asked AI models their buyers' questions.

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