Kids2
More parents finding, and buying, the right toy.
A big range of educational toys was not reaching enough parents. We fixed search, structure and checkout together.
organic traffic
conversion rate
new first-page keywords
bounce rate
Six months.
The challenge
Low search visibility and below-average conversion meant the range was seen by too few parents, and bought by fewer.
What we did.
- 01Search and guides
Keywords parents and educators use, on-page and technical fixes, and buying guides that answer real questions.
- 02Clearer structure
A simpler layout and category structure so shoppers find the right age and need fast.
- 03Smoother checkout
A/B tests, sharper calls to action, a simpler checkout and personal picks for returning visitors.
UX/UI design project
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The work.
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