La Senza
A stalled store, growing again.
Traffic, conversion and growth had flattened. We rebuilt search, shortened the path to checkout and got the marketing channels working as one.
Measured over the 12 months after launch.
An aging SEO plan, a shopping journey with too many steps and marketing channels that never talked to each other had left growth stuck.
What we did.
- 01Search, rebuilt
A competitor audit, high-intent keywords and the technical fixes search engines were waiting for.
- 02Fewer steps to checkout
Simpler navigation, A/B tests running all year and product recommendations tuned to each shopper.
- 03Marketing in sync
Social, email and paid search pulling in one direction, plus loyalty perks, limited-time offers and early collection previews.
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The work.
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