Consumer products

Toys and kids' products parents can find.

Parents search by age, stage and safety, then compare everything. We make the right product the easy one to find, and the easy one to choose.

Sound familiar?

Where we usually find the leaks.

  1. 01

    A catalog organized by your warehouse

    Parents think in ages and milestones. Internal categories make them do the translating.

  2. 02

    Safety facts hidden in a PDF

    Age grading, materials and certifications are what parents check first.

  3. 03

    Launches that start from zero

    New lines go live with no pages lined up to catch the demand.

Tap a question

What your buyers really ask.

best toys for an 18 month old
ChatGPT
To be the answer, you need

Age-based pages with clear reasons each toy suits that stage.

What we build

Age and stage collections that assistants can recommend from.

What we would do.

The work that moves the needle for toy and kids' product brands.

01Shop by age and stage

A simpler structure that matches how parents think, so the right product comes up fast.

02Answers parents trust

Safety, materials and development questions answered plainly, then linked to the range.

03Launches found on day one

Search, copy and launch pages lined up before the product goes live.

Work like this.

Real clients, and what changed for them.

See all work
From our AI visibility report

Well-known consumer products sites averaged 78 out of 100, and AI models named the brand in 57% of answers to its buyers' questions.

See the full results
average readinessout of 100, 12 sites
of AI answers named the brand7 brands measured

Good questions.

How early should we start before a seasonal peak?

Search work takes months to build, so start well before your peak. Fixes to titles, pages and product data can still help closer in.

We sell through retailers as well as direct. Is that a problem?

No. We make sure your own site answers what buyers ask, so you get named whichever store they buy from.

How do you handle safety information?

We surface what you already hold, such as age grading, materials and certifications, and your team signs off every claim.

See how youscore.

Add your site or store and see how Google and 3 AI models read it.

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