Bowers & Wilkins
A British audio icon, easy to find from launch day.
Product and category pages were missing the searches buyers make. We lined up search, copy and launch pages so new releases were found on day one.
The challenge
Buyers searching for headphones and speakers were not landing on the right product and category pages, and launches needed to rank immediately.
What we did.
- 01Search strategy
Keyword research, technical fixes and on-page work on product and category pages.
- 02Content
Product copy, buying guides and lifestyle content.
- 03Launch support
Launch pages for releases like the Px8 S2, indexed on day one.
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