Be the answer, not just a result.
Win the box at the top of Google, the People Also Ask results and the voice reply, in your own words.
Free, no sign-up. Real checks of one page, in about ten seconds. See a sample report
ChatGPT
Gemini
Claude
Perplexity
Copilot
Meta AI
Grok
Answer engine optimization is writing your pages so the passage Google lifts into the answer box, and the sentence a voice assistant reads aloud, comes from you. One page wins the box; the rest are just results.
- 01Snippets
The featured snippet above the first result, for the questions buyers ask.
- 02Questions
Your answers inside People Also Ask, under your name.
- 03Voice
The sentence Siri and Google Assistant read out loud.
What we do
AEO in action.
A sample question, and the answer that wins the box.
How it works.
Four steps, the last one always measured.
- 01Find the questions
The questions buyers ask before they buy, from Search Console and the People Also Ask results in your market.
- 02Write the answer
Each question answered outright in the first paragraph, as a definition, a step list or a small comparison table.
- 03Mark it up
FAQ and HowTo structured data, and one clear heading per question, so Google knows which passage is the answer.
- 04Measure
Which answer boxes you now hold and the traffic they bring, in your monthly report.
Quick answers.
The questions people ask about AEO first, answered in a sentence or two.
All answersWhat is answer engine optimization?
Answer engine optimization (AEO) is the practice of shaping your pages so search engines and voice assistants use your content as the direct answer, in featured snippets, People Also Ask boxes and spoken replies. It works by putting a clear 40 to 60 word answer right under each question, then backing it up. Full answer
How to win a featured snippet
To win a featured snippet, first rank on page one for the question, then give Google a clean answer to lift: the question as a heading, followed by a 40 to 60 word answer that restates it and answers it in the first sentence. Use numbered steps for how-to searches and tables for comparisons. Full answer
How to add FAQ schema
To add FAQ schema, place a JSON-LD script of type FAQPage on the page, listing each visible question with its answer as a Question and acceptedAnswer pair, then test it in Google's Rich Results Test or the Schema Markup Validator. Since 2023, Google shows FAQ rich results only for well-known government and health sites, but the markup still helps answer engines understand your questions and answers. Full answer
What is People Also Ask?
People Also Ask is the Google results box of related questions that expand to show a short answer quoted from a web page, with a link to the source. It appears on many question-style searches, and opening one question loads more. Full answer
Featured snippet vs AI Overview
A featured snippet quotes one web page word for word in a box near the top of Google, with a single source link. An AI Overview is a summary Google writes with its Gemini models, drawing on several pages and linking to multiple sources. Full answer
The AEO guide.
Free, written for owners. 9 chapters.
Read the guide- 01What answer engine optimization is and who it pays off for→
- 02How to win the featured snippet→
- 03How to write an answer-first paragraph→
- 04FAQ pages and FAQ schema: where they still help→
- 05How to show up in People Also Ask→
- 06How to be the answer a voice assistant reads aloud→
- 07How to write step lists Google lifts whole→
- 08How to write definitions and comparison tables that win the box→
- 09How to measure answer-box wins→
Also in SEO & AEO.
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