Get named by the AI.
When someone asks ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI or Grok for a recommendation, be one of the names.
Free, no sign-up. Real checks of one page, in about ten seconds. See a sample report
ChatGPT
Gemini
Claude
Perplexity
Copilot
Meta AI
Grok
Generative engine optimization is the work of being named in the paragraph an AI assistant writes when someone asks for a recommendation. Assistants name a few brands and skip the rest; we make your facts the easiest to verify.
- 01Quotable facts
Prices, places, times and credentials written as sentences an assistant can lift.
- 02Crawlers let in
robots.txt and llms.txt that let the AI crawlers read what matters first.
- 03Trusted mentions
Listings, reviews and the sites assistants trust, all saying the same thing.
What we do
GEO in action.
A sample prompt, and who gets named.
How it works.
Four steps, the last one always measured.
- 01Check what they say
We ask 7 assistants the questions your buyers ask, many times, and record who gets named, as odds with error bars.
- 02Fix what they read
Facts as quotable sentences on your site, and crawler access through robots.txt and llms.txt.
- 03Build the mentions
Listings, reviews and trusted outside pages that agree with your site.
- 04Measure
AI assistant visits as their own source in Google Analytics, plus your mention odds, every month.
Quick answers.
The questions people ask about GEO first, answered in a sentence or two.
All answersHow to get recommended by ChatGPT
To get recommended by ChatGPT, make your business easy to find, easy to understand and widely confirmed. Let OAI-SearchBot crawl your site, state plain facts about what you do, where and for whom, and earn mentions on the review sites, lists and publications ChatGPT reads. Full answer
Which AI crawlers to allow
Most businesses that want to be named in AI answers should allow the crawlers that feed live answers, such as OAI-SearchBot for ChatGPT search, PerplexityBot and Bingbot, along with Googlebot. Then decide separately on training crawlers such as GPTBot, ClaudeBot, Google-Extended and CCBot. Full answer
What is llms.txt?
llms.txt is a proposed plain-text file, placed at yoursite.com/llms.txt, that gives AI tools a short, curated map of your site: who you are, plus links to your most useful pages with a one-line description each. Jeremy Howard of Answer.AI proposed it in September 2024. Full answer
How to get cited by Perplexity
Perplexity searches the web live for almost every question and cites the pages it uses, so getting cited means three things: PerplexityBot can crawl you, your page shows up in search for the question, and it contains a passage that answers it in a few clear sentences. Say a B2B SaaS startup wants to be cited for 'best invoicing software for agencies': a dated comparison page with a 60-word answer and a table gives Perplexity something to quote. Full answer
How to track AI traffic in Google Analytics
To track AI traffic in Google Analytics 4 (GA4), create a custom channel group with an AI assistants channel that matches session sources such as chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and claude.ai, and place it above Referral. ChatGPT often adds utm_source=chatgpt.com to its links, which helps. Full answer
The GEO guide.
Free, written for owners. 9 chapters.
Read the guide- 01What is generative engine optimization (GEO)?→
- 02Where do ChatGPT, Gemini, Claude, Copilot and Perplexity get their facts?→
- 03How do AI assistants choose which brands to name?→
- 04How do I make my business unambiguous to a machine?→
- 05How do I write facts an assistant can quote?→
- 06Why do mentions on other sites decide who gets named?→
- 07How do AI crawlers, robots.txt and llms.txt work?→
- 08Why do fresh, dated pages win AI answers?→
- 09How do I measure AI mentions as odds with error bars?→
Also in SEO & AEO.
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